Marianne Norman - Graphic Designer

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executive summary
experienced multimedia designer, easily adapts to new challenges with passion for quality design • background in marketing, branding, production, print, web and illustration • dead-line oriented with a focus on the details • industry professional, ready to tackle the next project with a creative solution

Freelance Multimedia Designer, Greenville, NC, February 2005 - Present

  • Partnered with several advertising agencies on freelance design projects
  • Designed and published websites for clients
  • Designed and distributed email marketing campaigns using custom-designed website-style templates
  • Designed logos for clients, created concepts & graphics for printed marketing and business materials
  • Designed and output specialty products using outside vendors
  • Setup custom email accounts for clients
  • Developed good client relationships through excellent customer service

  • Graphic Designer, Impact Direct, Mooresville, NC, June 2010 - Present

  • Designed and distributed email marketing campaigns for Impact Direct using a custom-designed website-style template to optimize click-through rates
  • Created event logos and coordinated marketing themes
  • Designed direct marketing pieces, in various formats from magazine-style to large-format, for sales campaigns nationwide
  • Created catalog of services and events for Impact Direct
  • Created marketing pieces for Impact Direct
  • Designed point-of-sale posters for events
  • Retouched and edited photos for color correction and to update products

  • Art Director, Adams & Longino Advertising, Greenville, NC, July 2008 - May 2010

  • Created or maintained branding and identity for clients primarily focused on high-end and luxury products
  • Worked independently and with a team to create advertising campaigns from conception and design to execution and production
  • Designed and published client websites using HTML and CSS
  • Designed and published client websites using content management systems
  • Updated existing websites using php
  • Created print ads, posters, catalogs, handbooks, and other materials to meet clients needs and production specification
  • Designed and distributed email marketing, e-newsletters and web ad campaigns for clients
  • Retouched photos for color or best product display and updated photos with new products features
  • Photographed or assisted with lighting and setup on product photoshoots

  • Graphic Design Department Manager, PIP Printing and Marketing Services, Greenville, NC, December 2004 - July 2008

  • Designed products focusing on print media, including: logos, brochures, posters, advertisements, business stationary, business cards and promotional products
  • Retouched and color corrected photos
  • Created artwork for technical and creative illustrations
  • Solved technical problems in files and graphics for output
  • Prepared files for production to one-, two-, and four-color presses, printers, and for outside vendors according to their specifications
  • Maintained PIP Printing’s online customer catalog and customized web graphics
  • Developed a strong rapport and trust with customers through communication and by consistently exceeding customer expectations

  • Production Artist, Herff Jones Yearbooks, Charlotte, NC, January 2004 - November 2004

  • Worked to complete projects and meet deadlines in each step of pre-press production
  • Discovered and solved technical and design problems in customer files
  • Retouched and color corrected photos

  • Cooperative Education, Misys Healthcare Systems, Tucson, Arizona, Summer 2002

  • Participated in developing, designing and implementing a marketing campaign for the Client Education Department
  • Designed a marketing presentation for the sales team
  • Designed flyers promoting new products and attracting new clients
  • Created and implemented animations for the Client Education website and digital presentations
  • Created technical illustrations for the company website and creative illustrations for marketing campaigns

  • education
    Bachelor of Fine Art, Graphic Design, Western Carolina University, Cullowhee, North Carolina, May 2003

    computer skills
    Macintosh/PC Platforms • Adobe Acrobat • Adobe Dreamweaver • Adobe Illustrator • Adobe InDesign • Adobe Photoshop • Quark Xpress • Microsoft Office • HTML • CSS

    Designed, illustrated, and managed production of annual shirts and calendars for IH Collectors, Chapter 37, Greenville, NC 2006 - Present
    Designed Cut for the Cure logos for a breast cancer fund raiser, Morganton, NC 2008
    Worked with a team to design directory layout, Mt. Pleasant Church, Greenville, NC 2007
    Designed, illustrated, and managed production of Manning Memorial Rally shirts, Greenville, NC 2007